March 8, 2010

EXCLUSIVE: "Logorama" Short (Full)

This is the extremely creative short film by French Collective H5. It won the Oscar for Best Short Film last night at the 82nd Academy Awards.Below is the 17 minute film in 2 parts, followed by examples of the use of branded images in the Short.
Good luck finding this in one piece anywhere else. lol
Part 1:
Part 2:
Use of Branded Images
* The first image in the film is the Malibu rum logo, which is also glimpsed as an island in the Pacific during the opening crane shot.
* As Ronald McDonald dodges a falling Enron logo, he mutters 'Losers'. As he dodges a falling K-Mart logo, he shouts 'white trash'. Later on, he crashes into a falling Weight Watchers logo, the irony being that Weight watchers promotes weight loss, McDonalds, along with other fast food chains, the opposite.
* The earthquake creates a crater in the form of the X-Box logo at an intersection.
* Diners in the Pizza Hut include Chief Wahoo, Mr. Peanut and the Pep Boys.
* Palm trees are in the shape of the Afri-Cola logo.
* The USB logo is used to represent cactuses.
* Telephone poles are in the shape of the T-Mobile logo.
* The traffic lights look exactly like the Stop & Shop logo.
* The classmates accompanying Haribo & Big Boy to the zoo are all portrayed by the Bic mascot.
* At the zoo, Haribo moons the MGM Lion, who appears anemic and defeated.
* In the final shot, a planet made out of the Pepsi logo is orbited by its subsidiary brands such as Doritos and Frito-Lay.
* The Hollywood sign is rendered as the Hollywood Chewing Gum logo.

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